The Rise of Value-Based Pricing
For years, SaaS companies relied heavily on tiered pricing models—basic, pro, enterprise—often based on features or user numbers. But a shift is underway. More and more companies are adopting value-based pricing, which focuses on the customer’s return on investment (ROI). This means pricing is tailored to the specific needs and benefits a customer receives, acknowledging that different customers derive different value from the same software. This approach requires a deeper understanding of the customer and their business goals, moving beyond simple feature comparisons.
Subscription Bundling and Unbundling: A Balancing Act
The trend of bundling various